BMO Bank of Montreal Social Media
Post-grad Digital Media Marketing work placement at BMO Bank of Montreal (North America) as a Social Media Co-ordinator, e-Business and Digital Marketing.
- Supported the “always on” content strategy for BMO Canadian and U.S. social channels by creating, co-ordinating and reporting on editorial content and promotional campaigns.
- Responsible for timely and thorough analytics, strategy, report writing and social listening.
- Acted as a social media ambassador by sharing best practices on how to authentically engage on social platforms.
Lines of Business: BMO Financial Group, BMO Wealth Management, BMO Small Business Canada & U.S., BMO Commercial Canada & U.S., BMO Harris Bank, BMO Private Banking
Key Campaigns: SmartFolio Launch, Walk So Kids Can Talk, 2016 Federal Tax Report, International Women’s Day Campaign