Tim Hortons New Product Proposal
George Brown College - Digital Media Marketing project: Design and promote an existing brand's new product offering.
Chose to explore the idea of developing a Canadian tea line at Tim Hortons after looking at their success in other drink markets, namely coffee and iced drinks, and wanted to extend their barely visible tea line.
By offering a new tea offering that is uniquely Canadian, four main regions within Canada will be represented as the backbone of Canadian culture and the “Canadian experience”. These regions range from the coastal forested region of Nanaimo, British Columbia, to the summertime paradise of the Maritimes. The tea line would a solely unique Canadian product with a local identity and flavour which will prompt Canadians, from coast-to-coast, to try the new tea line.
The following images are from a final Powerpoint presentation on the new product and the marketing campaign.