YMCA GTA & Canada Campaigns
Campaign design, production and brand management.
Creative direction for YMCA’s camp programs, national wellness, fitness, daycare, anti-drug education, nutrition and specialty campaigns. Ensured that all YMCA designs followed strict national corporate brand guidelines while creating innovative new campaigns that have become the corporate standard for many of YMCA’s initiatives. Developed user-friendly ad and design templates to encourage brand and communication consistency across hundreds of YMCA branches across Canada.